Your Account Health Rating (AHR) is Amazon's primary metric for seller compliance. Maintain a score above 200 to avoid deactivation.

• Order Defect Rate: Must stay below 1%
• Late Shipment Rate: Keep under 4%
• Pre-fulfillment Cancel Rate: Maximum 2.5%
• Valid Tracking Rate: Aim for 95%+ on all shipments

Amazon enforces strict listing quality standards. Violations can result in suppression or account suspension.

• Product titles: 80-200 characters, no promotional language
• Images: 1000px+ on longest side, pure white background for main image
• No HTML, URLs, or contact information in descriptions
• Variations must be for materially different products only

IP violations are the #1 cause of account suspensions. Understand the different types:

• Copyright: Images, text, or content used without permission
• Trademark: Brand names used without authorization
• Patent: Functional designs or utility patents
• Design Right: Visual appearance of a product

Enroll in Amazon Brand Registry for enhanced protection tools.

Amazon PPC must comply with both Amazon's ad policies and FTC guidelines.

• No false claims or misleading comparisons
• No use of competitor brand names in targeting
• Landing pages must be available and match ad content
• No advertising restricted categories without approval

Proactive measures to keep your account in good standing:

• Monitor Account Health dashboard weekly
• Keep valid invoices for ALL inventory
• Respond to notifications within 24 hours
• Never create duplicate accounts without approval
• Maintain inventory levels to avoid stockouts
• Use FBA for critical ASINs to ensure delivery standards